National Advocate for the Mature Female Consumer
Making the invisible visible — championing the women who power America's economy.
"We don't become irrelevant after 55 — we become unstoppable."
Kathryn Mullen is the nation's only dedicated advocate for the mature female consumer — the demographic that controls 75% of America's consumer spending, yet remains systematically ignored by the very brands she keeps in business.
With a career spanning modeling, event production, talent representation, media publicity, and magazine publishing, Kathryn brings unmatched credibility to every stage, boardroom, and media appearance.
Mature women are a political force, an economic force, and a cultural force. Kathryn Mullen exists to ensure that brands, media, and marketers stop leaving money — and millions of powerful women — on the table.
Women over 55 are one of the fastest-growing segments of cannabis consumers in America — using it for sleep, pain management, anxiety, and overall wellness. Yet this demographic is almost entirely invisible in cannabis marketing, media, and policy conversations. Kathryn is changing that.
Kathryn delivers compelling, data-backed keynotes on the mature female consumer for conferences, corporate events, and brand summits. Topics include consumer spending power, ageism in marketing, and the rapidly growing trend of cannabis use among women 55+ — one of the most underreported stories in wellness today.
Available for interviews, expert commentary, podcast appearances, and television segments on topics including mature consumer demographics, ageism in marketing, and the economic power of women over 55.
Partner with Kathryn and Iconic Magazine to reach the most financially powerful — and most underserved — consumer demographic in America. Sponsorships, collaborations, and consulting available.
Is your brand inadvertently shutting out its most valuable customer? Kathryn consults with companies on marketing strategy, messaging, and product positioning for the mature female demographic.
Iconic is the upcoming digital fashion, beauty, and lifestyle magazine made exclusively for mature women — not celebrities, but real women, given the opportunity to begin a new chapter in their lives. Launching late 2026.
We believe that every woman deserves to feel seen, celebrated, and relevant — at every age. Iconic gives them that platform.
Iconic covers the full picture of mature women's lives — including the growing conversation around cannabis wellness for women 55+, a topic mainstream fashion and lifestyle magazines simply won't touch.
Read Iconic MagazineKathryn Mullen is available for speaking engagements, brand partnerships, media interviews, and consulting. Download her media kit for full bio, statistics, talking points, and partnership opportunities.
Whether you're a journalist, a brand, an event organizer, or someone who believes in this mission — Kathryn wants to hear from you.
